Survey Research

Posted in Marketing and Strategy Terms, Total Reads: 906

Definition: Survey Research

Survey is a very important tool which helps in the identification of any sort of problem and helps in finding out its results for the smooth functioning of business. Survey research is done before making any kind of survey so as to make it more effective and efficient.

The key steps of survey research include:

  1. Identification of the problem.
  2. Identification of the survey respondents.
  3. Design of the survey.
  4. Identification of the tools to be used in survey like questionnaire, interviews, brainstorming sessions etc.


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