Systems Selling

Posted in Marketing and Strategy Terms, Total Reads: 7176

Definition: Systems Selling

System selling is the process of selling interrelated goods or services together as a package rather than selling them separately or independently. The goods that are clubbed together are mostly complimentary goods.

This increases the sales volume of the products and it helps the customers to save their time as well, hence it creates a win-win situation for both.

For example: Gillette sells Mach 3 razor and blades together in a package rather than selling them independently.


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