Selective Demand

Posted in Marketing and Strategy Terms, Total Reads: 3803

Definition: Selective Demand

Selective Demand is a demand that arises from a consumer who has a clear idea about his requirements and seeks out a solution to it from the market.

In such a case, the consumer is well aware of his needs and of course knows exactly what he/she wants and will definitely compare and contrast all the products available before making a choice.

In such a scenario, it becomes essential for any company to showcase its products or services in a focused fashion that directly addresses the needs of the consumer.

For example, if the popular requirement is natural weight loss, then a yoga training centre could showcase all the well-being activities they have through streamlined advertising and by highlighting their healthy and holistic weight loss programs.

Search & Explore : Management Dictionary

Browse the definition and meaning of more terms similar to Selective Demand. The Management Dictionary covers over 7000 business concepts from 6 categories.


Share this Page on: