Posted in Marketing and Strategy Terms, Total Reads: 1509
Definition: Value Added Reseller
Value added reseller adds value to an already existing or in use product . The VAR may be adding specific or customized application for the buyer . There can be a combined offerings or a complete system being installed. It takes advantage of the fact the buyer cannot assemble all the components.
In addition to those who just assemble or add a component are those who are integrators which design mainframes and only large companies like IBM , BCG have the capacity to meet this expectation unlike small retailers or resellers who do not have the ability to assemble the various components.
A retailer might use a high resolution graphic card along with an intel processor , A windows 7 software supporting it to make its visuals more appealing and allowing the user to have a good gaming experience.
Apple also takes the diverse needs of its users into consideration before providing music tools for making it compatible with the ambience
It provides tools for you to create your own music composition
It also provides training and demonstration programs to make their customers well versed with their equipment
A lot of distribution services , accessories and replacement services offered post purchase also come under value added reselling