Posted in Marketing and Strategy Terms, Total Reads: 4086
Definition: Variety Seeking Buying
It is a type of buying in which customers are not very loyal to one brand or product and prefers buying different type of products. Here the customers are very frequent brand switcher but this doesn’t necessary means customer are dissatisfied with product.
The cost of switching between two brands is not high and also it helps buyers to avoid boredom of using same variety.
Companies tackle this behavior by introducing different versions of same brand and thus creating more options for the consumers. Also frequent reminder advertisements and promotions helps to garner more customer buying.