Porter Competitive Advantage

Posted in Marketing and Strategy Terms, Total Reads: 1583
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Definition: Porter Competitive Advantage

When a firm generates profit in excess of the industry average it is said to have gained Competitive Advantage over its rivals.

Porter identified 2 types of competitive advantages: -

  • Cost Advantage: - when a firm delivers same benefits as that of the competitor but at a lower cost
  • Differentiation Advantage: - means delivering benefits which exceed the competitors’ products

 

 



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