Channel Levels

Posted in Marketing and Strategy Terms, Total Reads: 16908
Advertisements

Definition: Channel Levels

Channel level refers to the intermediary in marketing distribution channel between the producer/manufacturer and the end consumer. Every channel level plays a role in making the good available to the end consumer. The number of channel levels between the producer and consumer could be 0,1,2,3 or more.

A zero level channel is a direct marketing channel where there is no intermediary and the producer sells directly to the consumer. For example – direct mails, telemarketing etc

A one level channel has one intermediary, typically a retailer between a manufacturer and consumer. Similarly a 2 level channel and a 3 level channel have 2 and 3 intermediaries respectively.

An example of various channel levels is illustrated as below:

Channel Levels

 

 

Search & Explore : Management Dictionary

Browse the definition and meaning of more terms similar to Channel Levels. The Management Dictionary covers over 7000 business concepts from 6 categories.

Advertisements



Share this Page on: