It is the quantity of payment one party does to the other in return of goods or services.
The price includes the profit or the margin of the seller.
It is one of the 4 important aspects of marketing mix. That is the 4Ps of marketing.
Deciding the price of the product or pricing is very important. It helps the company to decide the price and what it will get in return of its product.
It is based on: -
Features of a good price: -