Partner Relationship

Posted in Marketing and Strategy Terms, Total Reads: 1055

Definition: Partner Relationship

It is a business strategy for improving communication between companies and their channel partners. Nowadays generally web based software applications are used for partner relationship management.

Key Features of Partner Relationship are: -

  • Selling
  • Commission
  • Inventory access
  • Marketing campaigns
  • Reward and loyalty programs


Examples: - Companies such as SAP,, Logic bay provide with these customer relationship software.

Search & Explore : Management Dictionary

Browse the definition and meaning of more terms similar to Partner Relationship. The Management Dictionary covers over 7000 business concepts from 6 categories.

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