Partner Relationship

Posted in Marketing and Strategy Terms, Total Reads: 899

Definition: Partner Relationship

It is a business strategy for improving communication between companies and their channel partners. Nowadays generally web based software applications are used for partner relationship management.

Key Features of Partner Relationship are: -

  • Selling
  • Commission
  • Inventory access
  • Marketing campaigns
  • Reward and loyalty programs


Examples: - Companies such as SAP,, Logic bay provide with these customer relationship software.

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