It is a group of products which are related and offered and manufactured by a single company.
One company can offer more than one product line. This helps to enhancing the business by adding items to the product line which is already established. As people are already familiar with the brand and there are more chances of a purchase.
Example : - Motorola product line
Search & Explore : Management Dictionary
Browse the definition and meaning of more terms similar to Product Line. The Management Dictionary covers over 7000 business concepts from 6 categories.
Related Business Content