Product Line

Posted in Marketing and Strategy Terms, Total Reads: 4957

Definition: Product Line

It is a group of products which are related and offered and manufactured by a single company.

One company can offer more than one product line. This helps to enhancing the business by adding items to the product line which is already established. As people are already familiar with the brand and there are more chances of a purchase.

Example : - Motorola product line

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