Prospecting

Posted in Marketing and Strategy Terms, Total Reads: 1277
Advertisements

Definition: Prospecting

Prospecting is a way to find out all the leads which will buy your products. This helps to reach the potential buyers. This also helps to discard the customers who are just fooling around and leads you to the actual customers.

This is the first step of the sales process.

Examples : - Leads can be through: -

  • Reference
  • Mailings
  • Trade fairs
  • Websites
  • Phones

Prospecting techniques: -

  • Cold calling via telephone
  • Door to door cold calling
  • Asking for referrals
  • Networking
  • Speaking at conferences
  • Writing articles
  • Trade shows
  • Conferences


Search & Explore : Management Dictionary

Browse the definition and meaning of more terms similar to Prospecting. The Management Dictionary covers over 7000 business concepts from 6 categories.



Share this Page on: