Posted in Marketing and Strategy Terms, Total Reads: 1091

Definition: Prospecting

Prospecting is a way to find out all the leads which will buy your products. This helps to reach the potential buyers. This also helps to discard the customers who are just fooling around and leads you to the actual customers.

This is the first step of the sales process.

Examples : - Leads can be through: -

  • Reference
  • Mailings
  • Trade fairs
  • Websites
  • Phones

Prospecting techniques: -

  • Cold calling via telephone
  • Door to door cold calling
  • Asking for referrals
  • Networking
  • Speaking at conferences
  • Writing articles
  • Trade shows
  • Conferences

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