This was given by Kevin Kelly in his article “Wired” in 1997.
The 12 principles are: -
a) The Law of Connection
b) The Law of Plentitude
c) The Law of exponential value
d) The law of tipping points
e) The Law of increasing returns
f) The Law of inverse Pricing
g) The Law of generosity
h) The Law of Allegiance
i) The Law of Devolution
j) The Law of Displacement
k) The Law of Churn
l) The Law of Inefficiencies
They provide the new rules for the internet period
It revolves around following 4 axes: -
Eg: -Law of Inefficiencies says those don’t solve problems but find new opportunities.
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