Posted in Marketing and Strategy Terms, Total Reads: 924

Definition: Users

Users are final users of any product or service or the consumer.

User is the final consumer who buys the product to use it or consume it; he doesn’t buy with the intension of selling it

Eg: when you are buying a biscuit from a general store to consume you become the end user for that product.

And the manufacturers, distributors and wholesalers are part of the supply chain for that product.

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