Value Marketing

Posted in Marketing and Strategy Terms, Total Reads: 833

Definition: Value Marketing

What benefits a customer gets from a product or what value he perceives about a product and what cost he perceives he has to pay to get these benefits.

It takes into account both qualitative as well as quantitative measures. It is related to both that is physical, mental, emotional as well as measured in terms of profit or money gained.


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Browse definitions and meaning of more concepts and terms similar to Value Marketing. The Management Dictionary covers definitions and overview of over 7000 business concepts from 6 categories.

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