Posted in Marketing and Strategy Terms, Total Reads: 958

Definition: Wants

Wants are step ahead of needs. Once the needs are satisfied we want some things to make our needs better.

Eg: You need to brush your teeth but it depends on your “want” which toothpaste and toothbrush you will buy.

Or Also, Having a basic meal is a need, and having a McDonalds Mcchicken sandwich mostly would be a want. Buying a basic car for trasnporation or taking public transport is a need but buying a Mercedes Benz is satisfying a Want.


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