Stackelberg Equilibrium

Posted in Marketing and Strategy Terms, Total Reads: 3021
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Definition: Stackelberg Equilibrium

Stackelberg Equilibrium is an equilibrium in which one company acts as a leader and one another company as a follower.  It differs with Nash equilibrium. In this the leader firm moves first and the follower firm follows it later.

It has applications in supply chain and marketing channels.

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