Public Relations

Posted in Marketing and Strategy Terms, Total Reads: 1094
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Definition: Public Relations

It is the flow of information from an individual or a company or an organization with the public. It helps the company to build its brand image as well as put a distinct view in the minds of the customers and its stakeholders. It helps the company to build its reputation.

Examples: -

  • Public events
  • Talk shows
  • Social media
  • Writing books about the company or organization

The PR process:

PR Process

 



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