Retailing

Posted in Marketing and Strategy Terms, Total Reads: 1993
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Definition: Retailing

It is the sale of goods from retail stores or businesses directly to the consumer. These types of transactions are called Business to Consumer (B2C).

The Indian retail industry plays a major role in the economy and accounts for around 15% of the GDP. India is in top 5 of world in terms of the retail industry.

Retailing is classified based on products in 3 categories: -

  • Food products
  • Hard goods or durable goods
  • Soft goods or consumables

Example: - A retailing mix

Retailing Mix

 



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