Posted in Marketing and Strategy Terms, Total Reads: 1676

Definition: Markdown

Markdown refers to the reduction in the prices of the articles from the MRP or cost when the same are being sold to the Distributors and the dealers.

Eg. A chips packet’s MRP is ` 10 then a mark down of 20% will result in the dealer getting the same for `8 .
Hence it would be`8 at 20 % mark down.

Please note that in this case a 20% mark down is equal to a 25% mark up.

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