Market Build-up

Posted in Marketing and Strategy Terms, Total Reads: 1048

Definition: Market Build-up

Market build-up is a methodology under which an estimation of the revenues is made by identifying al the potential buyers in the market and taking an account of their potential future purchase.

This gives a firm a fair idea as to how to go about the marketing strategy, the R& D and the expansion plans.

Looking for Similar Definitions & Concepts, Search Business Concepts

Share this Page on: