Market Development

Posted in Marketing and Strategy Terms, Total Reads: 777

Definition: Market Development

Market development refers to the process of enlarging the consumer base of the given product either through expanding the segments or through enhancing the product itself.

The consumers can be increased by targets based on demographic, physiographic or geographic factors.

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Browse definitions and meaning of more concepts and terms similar to Market Development. The Management Dictionary covers definitions and overview of over 7000 business concepts from 6 categories.

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