Market Factor

Posted in Marketing and Strategy Terms, Total Reads: 1163

Definition: Market Factor

Market factor is an extrinsic force that decides the fate of a product in terms of demand or the price.

The market factor can be any of the following-

Government Regulation - eg. Set top box being made mandatory in metros,

Natural calamity - eg . Floods in Thailand led to a low production of hard disks , as a result the prices went up 2011-12.

Composition- Lifebouy was reported as a carboxylic soap in the 90’s , so it had to be scraped off and re introduced.

There can be many other factors which may qualify as market factors.

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