Market Follower

Posted in Marketing and Strategy Terms, Total Reads: 5103
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Definition: Market Follower

Market follower is a firm that replicates what a particular business does. It does not take any risks, rather it waits and observes the others’ strategies and implement only the successful ones.

But in doing so the firm loses on potential revenues which otherwise could have been garnered had it dared to make the first move.




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