Market Leader

Posted in Marketing and Strategy Terms, Total Reads: 1481

Definition: Market Leader

Market leader is the firm or the product that has the highest sales volumes or revenues and enjoys the highest market share in its category. The market leader is often characterized as the pioneer or the innovator that meets the customers’ needs better than anyone else in the industry. The market leader may or may not be cost efficient.

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Browse definitions and meaning of more concepts and terms similar to Market Leader. The Management Dictionary covers definitions and overview of over 7000 business concepts from 6 categories.

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