Market Penetration

Posted in Marketing and Strategy Terms, Total Reads: 1434

Definition: Market Penetration

Market penetration is the strategy of a firm to intrude the market of an existing product .The measure to ensure market penetration could be offering lower prices, providing volume discounts or bundling. Rigorous campaign alone is not sufficient for market penetration.

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Browse definitions and meaning of more concepts and terms similar to Market Penetration. The Management Dictionary covers definitions and overview of over 7000 business concepts from 6 categories.

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