Market Segment

Posted in Marketing and Strategy Terms, Total Reads: 768

Definition: Market Segment

Market Segment is a set of consumers who have identical needs, desires and expectations from the product. The segment determines the kind of ad campaigns, pricing and technological enhancements in the product if required.

Search & Explore : Management Dictionary

Browse the definition and meaning of more terms similar to Market Segment. The Management Dictionary covers over 7000 business concepts from 6 categories.

Share this Page on: