Market Segment

Posted in Marketing and Strategy Terms, Total Reads: 755

Definition: Market Segment

Market Segment is a set of consumers who have identical needs, desires and expectations from the product. The segment determines the kind of ad campaigns, pricing and technological enhancements in the product if required.

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Browse definitions and meaning of more concepts and terms similar to Market Segment. The Management Dictionary covers definitions and overview of over 7000 business concepts from 6 categories.

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