Marketing Channel

Posted in Marketing and Strategy Terms, Total Reads: 1600

Definition: Marketing Channel

Marketing channel or the distribution channel refers to a set of organizational bodies, isolated from the producer, that are involved in supplying of the product to the consumer.

It is seen as a channel which starts from production and ends at consumption. As a concept it is very similar to distribution channel. 

Marketing channel can drive marketing objectives of a firm.

For Example

As per the marketing channel chosen, the pricing strategy of the product can be determined as we see a lot these days. Selling through a website directly to consumer a manufacturer may be able to offer better discounts whereas selling through a more traditional channel through a wholesaler/distributor, they may have to sell it at MRP.


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