Marketing Intelligence

Posted in Marketing and Strategy Terms, Total Reads: 981
Advertisements

Definition: Marketing Intelligence

Marketing Intelligence is the ‘home-work’ in terms of data collection and research that needs to be done before entering the foreign markets.

It is not just introspection but a wider variety of research based on the consumers, the competitors, the market trends, technology etc. It enables the marketing managers to explore the potentials and if possible exercise them.


Search & Explore : Management Dictionary

Browse the definition and meaning of more terms similar to Marketing Intelligence. The Management Dictionary covers over 7000 business concepts from 6 categories.



Share this Page on: