Micromarketing

Posted in Marketing and Strategy Terms, Total Reads: 926
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Definition: Micromarketing

Micromarketing is the term given to customer specific marketing at the level of stores which can be executed in the form of differential pricing at the local stores. This is a recent advancement and has been made possible because of the information technology boom.

The new methods of data management equip the marketing managers to even tap customers is as small a unit as a store.


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