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Definition: Commercialization

Commercialization is the process of introducing a new product in the market. Whenever, a new product is developed, a company has to decide the right time and place to launch this product.

This final stage of launching/introducing the product is commercialization. It involves extensive promotion and advertising.


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Browse definitions and meaning of more concepts and terms similar to Commercialization. The Management Dictionary covers definitions and overview of over 7000 business concepts from 6 categories.

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