Generation Y

Posted in Marketing and Strategy Terms, Total Reads: 942

Definition: Generation Y

Generation Y, commonly abbreviated to Gen Y, is the generation born somewhere from the later-1970s or early 1980s to the mid-2000s. This generation is also called as Echo Boomers. Generation Y is mostly in its 20s and is just entering the workforce.

Generation Y is known for its increased use and familiarity with communications, media, and digital technologies. They are also pretty much interested in politics and economics.

Some of the common characteristics of Generation Y are:

  • Culturally liberal
  • Politically liberal
  • Technologically Savvy


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