Government Market

Posted in Marketing and Strategy Terms, Total Reads: 7572
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Definition: Government Market

A Government market can be very easily understood in the context where government is a buyer. In case the government purchases any such products as food, medicine, industrial supplies etc., it’s a government market.

Some characteristic features of this market are:

  • Involves a great deal of paperwork
  • Financial constraints
  • Bureaucratic barriers
  • Awareness of specific political sensitivities

 

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