Communication Research

Posted in Marketing and Strategy Terms, Total Reads: 12996
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Definition: Communication Research

Research: Applying Systematic & scientific procedures to discover the answers to questions

Communication Research: It is the qualitative and quantitative research methodology followed to understand about the communication phenomena. Communication Research helps in confirming and discovering patterns in communication behavior of people, and helps the scholars to develop useful Communication theories

Communication Research has two methods:

- Quantitative method (Objective questions)

- Qualitative method (Subjective questions)


 

Example:

Evaluate the question as per interest level on a scale of 1 to 5 with 1 = Low Personal/Social Interest & 5 = High Personal/Social Interest

Are the Employees loyal to an organization if they are provided with non-monetary incentives?

( PERSONAL INTEREST)  (SOCIAL INTEREST)



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