Posted in Marketing and Strategy Terms, Total Reads: 605

Definition: Client

A client means recipient of a business product or service. A client can be an individual or another organisation. The terms B2C (business to consumer) and B2B (business to business) in business apply to these two contexts respectively.

One of the most important factors for a business is consideration of its client base. Client base consists of the whole pool of potential consumers of a company, in addition to its set of current clients. Being naturally diverse, client base is classified on the basis of age, sex, location, income levels, etc.

A business takes its product demand inputs from the clients and releases its supply back to them with a constant feedback and updating mechanism. This necessitates proper knowledge of clients for a business. This is where a business generates its revenues from. So a business directs its major marketing efforts towards development, maintenance and expansion of the client base.

The sales and service aspects of a business takes care of another aspect related to a client — client-facing. More often than not, client-facing generates dissatisfaction on the part of the client. As a remedial measure, many companies like Windows have reduced face-to-face client-service to some extent by incorporating features like self-troubleshooting in their computers.



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