Posted in Marketing and Strategy Terms, Total Reads: 762

Definition: Copyright

This is the exclusive right preserved to the creator for his creation. It can be a patent, trademark and trade secret. This right promotes the authors to create more innovations. Generally, the life of copyright is the entire lifespan of the creator plus another 50 or 100 years. Copyright gives the right to copy to the creator which can be used to charge for the usage of his creation. Basically, copyright is territorial in nature. However, the government takes care to expand the reach of the copyright in the international sphere if required as per the creator. The copyright acts as a check for safeguarding intellectual property which can be exploited by others easily. For example, any book written and published by an author cannot be copied or used by other people without the permission of the author.

There was a controversy that 3 idiots film was based on the concept of five point someone written by Chetan Bhagat. So, even the story cannot be replicated anywhere else as it might lead to copyright infringement.


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