Thoughtful Gestures

Posted in Marketing and Strategy Terms, Total Reads: 1267

Definition: Thoughtful Gestures

A gesture is any act or motion used to convey something implicitly. A thoughtful gesture is used increasingly in today’s world as a marketing tactic to maintain good relationships with clients and prospective business partners.

Thoughtful gestures are strongly used as strategy to indicate to clients that one is genuinely concerned and they are not collaborating with a hit and run contractor.

A card, an email, some greetings letters, a bouquet of flowers, small gifts during specific occasions indicate concern and help in effectively converting a greater number of contracts to businesses.


A few thoughtful gestures used and appreciated in marketing are:

Sending small gifts

Offering some discounts to loyal customers

Remembering special occasions

Providing genuine feedback about service

Sending appreciation notes


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