Appointment Setting

Posted in Marketing and Strategy Terms, Total Reads: 2840

Definition: Appointment Setting

Appointment setting is a niche B2B area where, specific business specializes in increasing sales for clients by cold calling, generating leads, setting qualified appointments for their clients with their end customers and dealers. The qualified appointments, in turn assist the company in acquiring clients.

The appointment setting agencies specialize in many techniques of lead generation like social media researching, targeting customers, reaching out through various modes and channels, negotiation, leveraging contacts, network building.

The appointment setters can be external agents or in house agents who specialize in generating contacts and leads and fixing appointments for various initiatives in the company. The revenue model for the appointment setting agencies is a commission out of the deal or a fixed price in case the appointment is of non-monetary outcome. The appointment setting is an important task in many occasions for finalizing deals and speeding the process of business negotiations and interactions.


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