The company must decide whether to launch the new product in a single locality, a region, several regions, the national market, or the international market. Most will develop a planned market roll out over the time. Large companies will introduce their product into a whole region and than move out to the next region. Most companies design their product for the domestic market. If the product does well, the company considers exporting to other countries. When the company launches the product in the domestic market, it is available for domestic buyers only.