Defensive Strategies

Posted in Marketing and Strategy Terms, Total Reads: 8885
Advertisements

Definition: Defensive Strategies

In the domain of strategic marketing, the defensive strategies are broadly classified as follows:

Position Defence: This strategy involves allocation of resources to support the firm’s brands and not developing new brands.

Mobile Defence: This strategy involves the penetration of niche markets

Pre-emptive Defence: This strategy involves attacking a competitor before you can get attacked by it.

Flank Positioning Defence: This strategy is of giving a rapid response to a competitor. This strategy works well when the market is segmented and one of the segments is not well catered to by existing competitors. This strategy has the risk of deployment of resources from your market.

Counter Offensive Defence: This strategy involves attacking your competitor at its weakest point when you are attacked.

Search & Explore : Management Dictionary

Browse the definition and meaning of more terms similar to Defensive Strategies. The Management Dictionary covers over 7000 business concepts from 6 categories.

Advertisements



Share this Page on: