Frame Of Reference

Posted in Marketing and Strategy Terms, Total Reads: 1300
Advertisements

Definition: Frame Of Reference

The process of marketing a service or a product starts with a frame of reference which enables potential stakeholders to compere the offering with other offerings from competitors. The frame of reference could include products of a dissimilar type. The frame of reference helps the company to persuade its target market.


For example, if a car manufacturing company markets its cars as vehicles of transportation between different locations then it is using transportation as a frame of reference. If another car manufacturing company stresses on luxurious seats and body then it is using luxury as it frame of reference.


Browse the definition and meaning of more terms similar to Frame Of Reference. The Management Dictionary covers over 7000 business concepts from 6 categories.

Search & Explore : Management Dictionary



Share this Page on: