Strategic Dimensions

Posted in Marketing and Strategy Terms, Total Reads: 2244

Definition: Strategic Dimensions

The dimensions of corporate strategy are as broadly about composition, management and value.

Corporate Scope deals with the range of businesses the corporation is active in. It also involves the diversification of various businesses. Corporate Coherence: Corporate Coherence deals with the level of relatedness between businesses. Corporate responsiveness deals with the level of effectiveness of each of the businesses. Corporate synergy deals with the linkage between each of the businesses.

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