Total Market Strategy

Posted in Marketing and Strategy Terms, Total Reads: 3580
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Definition: Total Market Strategy

Total market strategy is serving the entire spectrum of the market by selling differentiated products to each segment of the market.


Requirements for total market strategy are a combination of employment of a combination of prices, product, promotion and distribution strategies in different segments, along with top management commitment to cover the entire market and a strong financial backing to tackle the competition and prices in course of this.


There are a number of entry strategies for adopting a total market strategy

  1. First in strategy
  2. Early entry strategy
  3. Laggard strategy


A number of product strategies to supplement the total marketing strategy

  1. Product positioning
  2. Product scope
  3. Product design
  4. New product strategy


Promotion strategies to supplement the total marketing strategy

  1. Promotion mix strategy
  2. Media selection strategy
  3. Advertising


Distribution strategies to supplement the total marketing strategy

  1. Distribution scope
  2. Multi-channel strategy


Pricing strategies to supplement the total marketing strategy

  1. Skimming
  2. Penetration

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