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Definition: Cost Per Thousand CPT
Cost Per Thousand (CPT) is a marketing metric used to calculate the cost to reach one thousand people or households via a given advertising outlet or medium. It is abbreviated as CPM where M stands for Roman numeral for 1000. It is a widely used metric by the marketers to calculate the efficiency of a campaign across various media channels (e.g. Television, print media, Internet). It does not provide any analysis by itself and is primarily used for budgeting by the media planners.