Posted in Marketing and Strategy Terms, Total Reads: 21000
Definition: Transnational Strategy
The transnational strategy is a combination of the global strategy, the multinational strategy and the international strategy. Each of the above mentioned strategies allow organizations to conduct businesses at offshore locations and have unique features such as –
The transnational strategy combines the above mentioned strategies to in order to facilitate a firm’s global business activities through coordination, cooperation and interdependence. The transnational strategy relies on the coordination of the centre, the operation units and the local subsidiaries for efficient and effective reach. The transnational strategy captures the benefits of central coordination of the global strategy along with the local responsiveness of the multinational and international strategy.
Example: HUL and HCCB are subsidiaries of their parent companies which follow a transnational strategy. The operations are locally controlled but centrally coordinated and interdependence among other subsidiaries is also present.