Posted in Marketing and Strategy Terms, Total Reads: 1265

Definition: Logos

Logos are graphical symbols or icons used by public enterprises, organizations or individuals to aid public recognition of their business or venture. Logos represent company brands and identities and logos on products enable instant customer recognition of the company/brand.

Logos can be plain graphical symbols (car logos) or wordmarks composed of the organization’s name (IBM). Logos involving ideograms and symbols facilitate cross-language marketing and hence are more effective compared to logos having alphabets in the native country’s language. An effective logo must have both an icon or symbol and a logotype (company name) to emphasize the company’s name over the graphic. Some large corporations like MTV, Google etc have adopted dynamic logos which change their settings over time.

Logos and their design can be protected by copyrights. In case anyone tries to copy an existing logo, it is an offence called Copyright infringement punishable under the Copyright Law. Same colours can be used by different companies for their logos but the design or symbols cannot be reproduced.


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