Posted in Marketing and Strategy Terms, Total Reads: 995
Definition: Customer After Sales Service
All the firms know the importance of customers. Hence, firms constantly try to find out ways and means to retain their existing customers and obtain new customers. One of these ways is to provide after sales service to customers.
Providing after sales service means providing service after the purchase of a product so as to outdo the expectations of the customers with respect to the purchased product. In today’s competitive scenario, after sales service play an important role in meeting customer demands. These satisfied customers then help gain new customers through a word of mouth strategy.They play a primary role in customer’s purchase decision i.e. it can be one of the deciding factors for the customers to buy a product from a particular firm.The different after sales services are providing technical support after sales, free servicing contracts, calling customers regularly to obtain their feedbacks, etc.
Eg – Generally when we buy automobiles, the automobile companies offer these Annual service contracts. These are third party contracts through which servicing the automobile is done at reduced prices for the specified time period.