Posted in Marketing and Strategy Terms, Total Reads: 685
Definition: Log Book
The log book is a diary-cum-journal containing the schedules of various marketing and sales activities to be carried out by sales professionals of an organization. These are usually maintained on a weekly basis and are broken down into half-hour sections.
Marketing activities through log books can be maintained at both the central level as well as at the local level. It is centrally controlled (that is, the centre decides which activities have to take place and when) in case of small organizations or when activities are simple and target market is uniform. But in the case of larger organisations, where the marketing activities are not very clearly defined and the target market is a composite one, the marketing activities are locally controlled by subsidiaries or branches.
Example:National Housing Banks (NHBs) normally require their relationship executivest conduct canopy driven marketing activities along with leaflets in order to spread awareness about their product to potential customers.