Inbound Enquiry

Posted in Marketing and Strategy Terms, Total Reads: 1985

Definition: Inbound Enquiry

Inbound Enquiry is a preliminary response from prospective customers following  an advertisement or a sales promotion campaign. Number of enquiries (and their conversion into sales revenue) made is a measure of the effectiveness of a firm's marketing efforts.

Inbound enquiries that come through various live inbound channels are important as most of the prospective customers reach out to you since they have a need for the offerings or want to know more about the offerings. It’s a direct output of the firm’s marketing activities. It’s also critical to handle these enquiries on a real time basis or have a very quick response time.


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