Posted in Marketing and Strategy Terms, Total Reads: 2100
Definition: Inbound Enquiry
Inbound Enquiry is a preliminary response from prospective customers following an advertisement or a sales promotion campaign. Number of enquiries (and their conversion into sales revenue) made is a measure of the effectiveness of a firm's marketing efforts.
Inbound enquiries that come through various live inbound channels are important as most of the prospective customers reach out to you since they have a need for the offerings or want to know more about the offerings. It’s a direct output of the firm’s marketing activities. It’s also critical to handle these enquiries on a real time basis or have a very quick response time.