Posted in Marketing and Strategy Terms, Total Reads: 6110
Definition: Industrial Marketing
Industrial marketing is a primarily B2B sale which means business to business. It mostly involves the supply and purchase of raw materials for the manufacture of goods or service. Industrial marketing is best done with the help of sales representatives as the needs vary from client to client which should be serviced in a customized way.
Industrial marketing is kind of less complicated as it is easy to identify the client and set up an appointment with them. Highly professional and trained people are involved in the purchase of industrial goods. In order to sell to them, the marketing is done in the form of technical selling where the sales representative makes an appointment with the prospective buyer, understands their needs and proposes a solution by which they could offer their service and closes the deal.
Most of the industrial goods purchase generally involves tendering process which is rampant in government and few private institutions of India. The tender process calls for multiple suppliers and the best bid with low price and satisfying all the necessary requirements of the contract is awarded the task to supply industrial goods.