Posted in Marketing and Strategy Terms, Total Reads: 5037
Definition: Ingredient Branding
Ingredient branding is that type of branding where a component or ingredient of a particular product is branded in order to communicate the value of the product to the customer effectively. For example, Intel chipsets and processors are branded for selling either laptops or CPUs.
In this way, Ingredient branding allows for trust and faith in the entire product based on its component. Ingredient branding has been popular in automobiles where the engine is branded at first in order to display the power of the automobile.
Ingredient branding adds value to the product in the eyes of the customer and satisfies his conscience to have control over that product, thereby, leading to the much awaited “buy” decision. This may not be true in every case as the ingredients or components need to be popular among the target group of customers.